Business Domain

An explicit business-domain definition, or, in other words, a statement identifying the competitive boundaries of the organization, may contribute to better performance because it improves competitor analysis, allows timely detection of threats and opportunities, and aids the development of appropriate strategic responses1 2.



  1. Abell, D. F. (1980). Defining the business: The starting point of strategic planning. Englewood Cliffs, NJ: Prentice-Hall.
  2. Sidhu, J. S., Nijssen, E. J., and Commandeur, H. R. (2000).