Objective

A time-bounded milestone for an organization used to demonstrate progress towards a goal. For example, “Increase capacity utilization by 30% by the end of 2009 to support the planned increase in market share”. Objectives can be further classified as High Level and

For example, “Increase capacity utilization by 30% by the end of 2009 to support the planned increase in market share”. Objectives can be further classified as High Level and Low Level Objectives.

Objectives need to be SMART (Specific, Measurable, Achievable, Realistic/Result Oriented, and Time-bound).

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